Four Reasons Why Lens Cloths Are A Great Marketing Idea

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Microfiber lens cloths are made of minute fibres smaller than a strand of silk and are used to clean the lenses on spectacles and sunglasses as well as the screens of laptops, computers and mobile phones. The minute fibres create a large surface area which latches on to dirt and bacteria for a complete cleaning effect. Laundered on a regular basis, they can be used to clean lens for a long time without wearing out. Cleaning is not the only task that lens cloths perform as they are also becoming an increasingly popular marketing medium and promotional product.

ID Promotional Services is a marketing and promotions company that brings you the best quality marketing products in order to help you increase your brand’s visibility. Microfiber lens cloths are some of ID's bestselling products, used extensively by both large and small brands to promote their products and services. If you haven’t yet tried out this highly effective marketing method, below are four reasons why you should consider making lens cloths a part of your marketing strategy:


1.     Easy customization

Lens cloths can be customized to fit specific requirements including size, colour, logo and other printing requirements. They have a smooth surface which allows for easy juxtaposition of images, and paints and inks stick easily to the microfibers which means that images or text printed on them will not fade quickly.


2.     Multi-use properties

Lens cloths perform several functions in addition to being a highly effective marketing medium. Their primary purpose is to clean surfaces such as the lens on spectacles and laptop or mobile phone screens. They can also be used for passing on important social messages and general cleaning in emergency situations.


3.     Great variety of designs

A large variety of designs are available and users may choose from a number of available templates and designs or come up with their own design.


4.     Highly cost effective

Lens cloths are some of the cheaper marketing mediums available. Compact size and the use of affordable microfiber means that you will not have to break the bank in order to use lens cloths in your marketing campaigns.  In addition you can order as few or as many lens cloths as you need depending on the size of your budget.

Microfiber lens cloths are an affordable marketing medium which can be customized easily in a variety of designs. They are easily portable, lightweight and can be used for multiple purposes. If you are looking for an easy, affordable and high quality medium for advertising your brand, you cannot go wrong with microfiber lens cloths.