With marketing and promotional products - creativity wins!

It would be nice to think that the promotional products you choose to give your customers and important networks are the only ones on the market. In reality, however, receivers of promotional products often have dozens of the same items all with different messages.

So how do we make sure that it is our pen, or notepad etc, that gets all the attention?

That’s a big question, but one certain way is to make the product creative. If the product is different and clever, we are drawn to it.

ID often works with customers who have very imaginative ideas. We were impressed with this product from Alzheimer’s New Zealand. Erasers were hollowed out and fitted with USB memory sticks. On the reverse side is Alzheimer’s NZ’s logo and website. They were distributed to local politicians and appropriate organizations to increase awareness.


What a great idea!