Printing bright colourful images on mugs has always been an issue in the past. One had to toss up between the vibrancy of the print with its durability. Die sublimation has always been the way to achieve bright colours and now we have a new 100% dishwasher proof die sublimation coating. This coating has been tested to last up to 1000 washes and there is no fading over time. At the moment it is available on the Durham shape.
With the festive season approaching mugs are a great gift which will last. We particularly like the idea of a mug filled with soft toys or chocolates!