The most powerful brand in the world is ...

Is Ferrari - according to a brand strength index released in February. Ferrari topped a list of 500 global companies, including the biggies like Apple and Samsung (second and third). The index measures desireability, loyalty and consumer sentiment.

Ferrari's lovely horse logo is recognised all over the world - we would call it an aspirational logo. Ferrari has an almost cult like following in some places, more than just brand loyalty. Ferrari may not be the most valuable brand in the world - it is such a niche product - but feeling about this brand obviously runs deep and is pretty solid.