We are all used to hearing about new apps, but now we are in the era of app related gadgets which can be really useful promotional items.
Apps for health are a great example. Pictured above is a blood pressure monitor and pulse meter. It connects to an ipad, iphone, or ipod and the app allows you to store your data and track your history. It is also possible to share the data with others, perhaps your family or health professionals.
We are all living longer and asking more questions about our health. We want to be more in control of monitoring our body. So these kind of apps are inevitable and the consequences for the health industry are potentially enormous. But it also opens up a bigger promotional marketing area for really useful potentially life saving promotional items.