If you are in the process of organising an exhibition, have you thought about QR code tags?
A QR (short for Quick Response) code is a specific matrix barcode that can be read by devices such as smartphones. The code is a black and white square composed of lots of modules which contains coded imformation.
To read these codes you need a code reader which are now on smartphones or can be downloaded for free. When a visitor scans your QR code they can link straight to your website and save information.
Visitors don’t need to take notes or carry around heavy paper leaflets.
Remember to give out a great marketing freebie so that you attract as many visitors to your stand as possible and your freebie reminds them to browse your website after their visit.