Study shows promotional products do actually work to motivate.

The Promotional Products Association International (PPAI) has done a study which reveals that promotional products consistemtly had higher recall rates than TV, print and online advertising. The survey of 1000 Americans found that 94 per cent of them recalled receiving a promotional product in the past two years and 89 per cent could remember the name of the comapany being promoted.

The respondants were asked to rank the top five items that would motivate them to take a particular action or lead them to have a more favourable impression of an advertiser. These were hampers, MP3 players, clocks or watches, digital picture frames and luggage.